"Shake me - I giggle!"

SnuggleBumms were produced by Playskool in 1984 and MB from 1985. They were a series of funny, squat little characters with long furry backs for brushing. Baby Snugglebumms giggled when shook, and the adults lit up when hugged. There were also pets, bugs, miniatures and puzzles.

They were sold in the UK and other parts of Europe under varying names (none of which really mean anything!):

  • UK, US & Italy: SnuggleBumms
  • France: Les Bum-Bum
  • Germany: Knuffelbunt
  • Holland: TroelieWoelies

Images on this page thanks to Nhtpirate!


The 1987 Playskool catalogue (French version) featured images of toys which never made it into full production.

These three characters appear to be based on a bear, lion and elephant.

This adult character looks a bit like a dinasour, feeding a baby SnuggleBumm.

For Sale

Find SnuggleBumms on eBay.com or eBay.co.uk!