“Now more than ever, keep that schoolgirl complexion!”
These ads for Palmolive soap are from 1941-42, and contained such sentences as “for his sake, guard your loveliness”.

“Doctors prove 2 out of 3 women can have more beautiful skin in 14 days!”
These ads for Palmolive soap are from 1943-44, and offered women scientific proof of a more beautiful skin for those whose complexion had “lost that lovely look”.

“Lovelier skin in 14 days!”
These ads for Palmolive soap are from 1945-48 and continued the “doctors prove” campaign from the previous year.