One up in style.
These adverts are from 1971-72 and feature some fantastic text (as well as some fantastic trousers). All the chaps sit defiantly with one leg draped over the arm of their large ornate throne-like chairs, showing of their modern breeches and manhood at the same time.
This set of Lee publicity shots from 1971 featured manly poses whilst wearing a lion’s head. Just a little bit bizarre.
Between 1974-79 Lee produced a series of adverts with simple bright coloured backdrops to show off their new clothing, and was topped off with some splendid text. The later ads included the “Lee Fits America” slogan.
