“Feel extra coolness in your throat.”
These ads for Kool menthol cigarettes date from 1964-67. They featured couples smoking outdoors in wooded surroundings with waterfalls or lakes.

“Rough taste rub you wrong?”
These ads for Kool cigarettes menthol date from 1968-70, which all had white backgrounds with cut-out images.

“Taste too hot to handle?”
These ads for Kool menthol cigarettes date from 1969-73. They all featured mountains, waterfalls and forests whist questioning smokers if their current choice was too dry, flat, hot or dull.

“Nothing cools like Kool!”
These ads for Kool menthol cigarettes date from 1974-79. They all featured smokers expressing how cool Kool was.

“Feel the mild side of Kool.”
These ads for Kool menthol cigarettes date from late 1979 to mid 1980. The ads featured well dressed couples hanging around water features, with the gents smoking whilst the ladies look on.

“So good, it’s got to be Kool!”
These ads for Kool menthol cigarettes date from 1979. Amongst the end of one ad campaign and the beginning of another, I found these two ads featuring manically laughing smokers!

“Kool & Mild Today”
These ads for Kool menthol cigarettes date from 1987-91. All the ads featured casual models wearing sports or leisure wear, in front of an oversized Kool logo.

“Kool of course.”
These ads for Kool menthol cigarettes date from 1991-94. The ads all had white backgrounds with a large Kool logo behind the models, who looked like they were on a fashion shoot.