“For the loveliest legs in the world!” These ads for Berkshire stocking date from 1947-49.
“No finer fit at any price!”These six ads for Bestform lingerie are from 1944, with particularly pert bosomed illustrations by American pin-up artist George Petty.
“Underwear that’s funtawear!”
These ads/leaflets for British Bulldog unisex novelty underwear date from c.1979.
“You can even bend over and still be a lady.” These four Burlington Cameo pantyhose adverts date between 1968-69.
“Cobwebby charmers!” This ad campaign for Cannon nylon stockings ran from 1947-48.
No seams to worry about!These pantyhose ads by Hanes date from 1954-65 and are all of a similar style.
The great look. The great leg.Between 1965-67, Hanes released a series of adverts with a distinctly urban feel to them, of which I’ve found four different styles.
Sheer indulgence.There were several styles of smaller ad campaigns from Hanes released during the sixties.
“Gentlemen Prefer Hanes” These unashamedly awful Hanes pantyhose adverts date from between 1973-84. Each one features a man leering at another woman’s legs whilst out with his wife or girlfriend. I don’t know about them being gentlemen, more like creepymen!
“No one knows I’m wearing support pantyhose.” These Hanes Alive support pantyhose adverts date from between 1979-83.
“It takes a wife to know the difference.”These underwear ads for men and boys by Hanes are all from 1960.
“As recommended by the medical profession.”Health vests were obviously quite the thing in England in the 1950’s, and after looking over these knitting patterns you’ll wonder how you ever survived without one.
“Anybody can have a better figure!” These black & white illustrated ads for Jantsen girdles and panty-girdles are from 1947-50. The artwork was by Pete Hawley.
Feeling a bit hung over from all that New Year’s Eve partying? Here’s some lurid lounge wear which won’t help with that one bit!
“Above all. Under all.” These black & white illustrated ads for Dove Skin Undies by Luxuray are from 1947-48.
“Brings out the actress in you!” These Movie Star lingerie adverts date between 1960 and 1979.
“Follow the trend to knitted underwear!” These ads for Munsingwear underwear for men date from 1939-45.
In the early 1940’s, Munsingwear produced a selection of adverts featuring sports and work related activities. They remind me of paper dolls, but with more bending over (as you would expect from Munsingwear).
“Perfect support, greater comfort, new allure!” This advert and magazine article are for Posĕs adhesive bras. They look like pastry boob hats.
“Gossamer glamour for the transcendent occasion.” These ads for Real Silk hosiery date from 1939-40.
“Every man wants his woman on a pedestal.” These Rogers lingerie adverts date from 1960.
“Sears shapes a woman’s world.” These ads for Sears support lingerie are from 1968. The models looked like they were posing on big pools of bright paint.
“It doesn’t cling, doesn’t creep, doesn’t twist.” These four swinging sixties Non-Cling underwear ads by Sears are from 1968.
“Sears has gone wild!” These ads for Sears support lingerie are from 1969. The models were all posing outdoors with large wild cats.
“Flirt, flirt, flirt with that old devil budget!” These black and white illustrated ads for Spun-lo lingerie date from 1949.
“Snap, snap, snap your fingers at undie bills!” These black and white illustrated ads for Spun-lo lingerie date from 1950.
“What all girls desire!” These black and white illustrated ads for Spun-lo lingerie date from mid 1951-52. They had white backgrounds and a little rhyme about an expensive luxury and their cheap undies.
“So healthy for my budget!” These black and white illustrated ads for Spun-lo lingerie date from early 1951. They started off with full backgrounds, which were then reduced to just the mid section.
“Silky soft as a dandelion puff.”These beautiful illustrated ads for Textron women’s underwear date from 1945-49.
“Silky soft as a dandelion puff.”These beautiful illustrated ads for Textron women’s underwear date from 1945-49.
“Because you love nice things.”Here is a small selection of my favourite Van Raalte stocking adverts from the very early 1950’s.
“Because you love nice things.”These Van Raalte lingerie ads are from 1935-46.
“Because you love nice things.”These Van Raalte lingerie ads are from the 1950’s, which had a mixture of full colour and black & white ads.
“Because you love nice things.”This striking advertising campaign featured lingerie clad ladies posing with large model letters “V” and “R”.
“Opens the door to a world of nice things”These ads from 1963-65 have a slight voyeuristic feel to them, what with the peeping through doorways at ladies in a state of undress.
“And she’ll sleep beautifully ever after.” These ads for Vanity Fair lingerie cover the 1950’s. They all had a plain backdrop, full length bodies, and partially hidden faces. This style carried on right up to 1980 at least.
“All is vanity…” These ads for Vanity Fair lingerie cover the 1960’s. They all had a plain, bright backdrop, full length bodies, and partially hidden faces. This style carried on right up to 1980 at least.
“The glamour girl look returns.” These ads for Vanity Fair lingerie cover the 1970’s. They all had a plain backdrop, full length bodies, and partially hidden faces. This style carried on right up to 1980 at least.
“It’s simply wicked what it does for you.” These adverts for Warner’s “Merry Widow” lingerie date from 1953 to 1961. They have a slightly sinister masquerade feel to them.
“The sky’s the limit to your charms!” These adverts for Warner’s lingerie are all from 1959 and feature a selection of painterly flying ladies.
“A”Moods for sleeping from the old silver screen.” This fashion article is from Life magazine, April 1969. It features French actress Genevieve Gilles modelling an array of glamorous nightwear.
