“No finer fit at any price!”These six ads for Bestform lingerie are from 1944, with particularly pert bosomed illustrations by American pin-up artist George Petty.
“Perfect support, greater comfort, new allure!” This advert and magazine article are for Posĕs adhesive bras. They look like pastry boob hats.
“Sears shapes a woman’s world.” These ads for Sears support lingerie are from 1968. The models looked like they were posing on big pools of bright paint.
“Sears has gone wild!” These ads for Sears support lingerie are from 1969. The models were all posing outdoors with large wild cats.
“Flirt, flirt, flirt with that old devil budget!” These black and white illustrated ads for Spun-lo lingerie date from 1949.
“Snap, snap, snap your fingers at undie bills!” These black and white illustrated ads for Spun-lo lingerie date from 1950.
“What all girls desire!” These black and white illustrated ads for Spun-lo lingerie date from mid 1951-52. They had white backgrounds and a little rhyme about an expensive luxury and their cheap undies.
“So healthy for my budget!” These black and white illustrated ads for Spun-lo lingerie date from early 1951. They started off with full backgrounds, which were then reduced to just the mid section.
“You’ve never given stockings like these!” Here’s a selection of Christmas themed underwear adverts dating from 1950-59.
