“Bold new imported fashions for innovators only.” These ads for Blye International menswear date from 1968-73.
“Looks more like fur than fur itself.”These ads for Borgana fake fur coats are from 1954-57.
“You’ll stand out on any cool scene.” These ads for Diplomat Shops menswear are from 1973. You simply can’t go wrong with plaid elephant bell pants.
“You can wash this coat!”These ads for jackets and coats treated with Du Pont “Zelan” water replant date from 1959. Each long half page ad featured models braving the outdoors.
“Things happen when you wear Eleganza!” These ads for mail order company Eleganza date from 1969-74.
“The finest woollens in the world.”This long running ad campaign by Forstmann Woolen Company dates from 1944-56, and ran from September to April each year. The ads had a background of three swathes of fabric with a model wearing clothes made from them.
“For Lines That Live”This ad campaign by Forstmann Woollen Company dates from 1941-42. Each ad featured a selection of black and white photographs of the same outfit from a different shoot.
“Loomed For You”This ad campaign by Forstmann Woolen Company dates from 1943-44. Each ad was participially framed with woollen fabric.
“Cool cats look better with Hi Styles!” These ads for Hi Styles date from 1972-74. Far out!
“Every man’s idea of Christmas!” Here’s a selection of Christmas themed menswear adverts dating from 1951-59.
These small black and white ads for Smith House Of Leather date from 1972-76 and feature some slightly awkward models.
“Your winter in amethyst.” This eight-page advert for women’s fashions made from various Steven’s Fine Fabrics dates from 1960.
“Your Saturday Night 3pc special makes you the big gun.”These small black and white ads for Swank date from 1972-74 and feature some splendidly named men’s suits, descriptions and poses.
“Like daddy’s in all but size.”These ads for Twigs boys clothing date from 1947-50.
“Italian designers capture tone of ‘way out’ world.”Space-age fashions from Ebony magazine, October 1965.
