“Gentlemen Prefer Hanes” These unashamedly awful Hanes pantyhose adverts date from between 1973-84. Each one features a man leering at another woman’s legs whilst out with his wife or girlfriend. I don’t know about them being gentlemen, more like creepymen!
“No one knows I’m wearing support pantyhose.” These Hanes Alive support pantyhose adverts date from between 1979-83.
“Brings out the actress in you!” These Movie Star lingerie adverts date between 1960 and 1979.
“Every man wants his woman on a pedestal.” These Rogers lingerie adverts date from 1960.
“Silky soft as a dandelion puff.”These beautiful illustrated ads for Textron women’s underwear date from 1945-49.
“Because you love nice things.”These Van Raalte lingerie ads are from 1935-46.
“Because you love nice things.”These Van Raalte lingerie ads are from the 1950’s, which had a mixture of full colour and black & white ads.
“Because you love nice things.”This striking advertising campaign featured lingerie clad ladies posing with large model letters “V” and “R”.
“Opens the door to a world of nice things”These ads from 1963-65 have a slight voyeuristic feel to them, what with the peeping through doorways at ladies in a state of undress.
“And she’ll sleep beautifully ever after.” These ads for Vanity Fair lingerie cover the 1950’s. They all had a plain backdrop, full length bodies, and partially hidden faces. This style carried on right up to 1980 at least.
“All is vanity…” These ads for Vanity Fair lingerie cover the 1960’s. They all had a plain, bright backdrop, full length bodies, and partially hidden faces. This style carried on right up to 1980 at least.
“The glamour girl look returns.” These ads for Vanity Fair lingerie cover the 1970’s. They all had a plain backdrop, full length bodies, and partially hidden faces. This style carried on right up to 1980 at least.
“It’s simply wicked what it does for you.” These adverts for Warner’s “Merry Widow” lingerie date from 1953 to 1961. They have a slightly sinister masquerade feel to them.
“The sky’s the limit to your charms!” These adverts for Warner’s lingerie are all from 1959 and feature a selection of painterly flying ladies.
