“Loveable. Collectable. That’s Avon’s Small World!” Christmas of 1970, Avon began to produce an adorable line of cosmetics and bath items for girls called “Small World”. It was based on Disney’s “It’s A Small World” ride, with characters designed by Mary Blair.
“Banish title-tattle grey!” These black and white, long half-page ads for Fels Naptha Soap date from 1936-39.
“Now more than ever, keep that schoolgirl complexion!” These ads for Palmolive soap are from 1941-42, and contained such sentences as “for his sake, guard your loveliness”.
“Doctors prove 2 out of 3 women can have more beautiful skin in 14 days!” These ads for Palmolive soap are from 1943-44, and offered women scientific proof of a more beautiful skin for those whose complexion had “lost that lovely look”.
“Lovelier skin in 14 days!” These ads for Palmolive soap are from 1945-48 and continued the “doctors prove” campaign from the previous year.
“Should husbands help around the house?” These two ads for Swan soap date from 1946.
“Be young… be bright… be lovely.” These ads for Yardley’s “English Lavender” perfume date from 1942-48.
“Makes you feel so fresh and feminine.” These five Yardley ads for are from 1956-57. The dolls in the images were designed by Madame Alexander, a company which has been making dolls since 1923.
