Snugglebumms :: Storybooks and Packaging
"Shake me - I giggle!"
SnuggleBumms were produced by Playskool in 1984 and MB from 1985. They were a series of funny, squat little characters with long furry backs for brushing. Baby Snugglebumms giggled when shook, and the adults lit up when hugged. There were also pets, bugs, miniatures and puzzles.
They were sold in the UK and other parts of Europe under varying names (none of which really mean anything!):
- UK, US & Italy: SnuggleBumms
- France: Les Bum-Bum
- Germany: Knuffelbunt
- Holland: TroelieWoelies
Images on this
page thanks to Tina, Linda and various eBay sellers!
Find SnuggleBumms on eBay.com or eBay.co.uk!
Packaging
Hasbro purchased both Playskool and Milton Bradley (MB) in 1984 and as such SnuggleBumms were first produced under the Playskool name, then later under the MB name. The toys themselves remained the same but the packaging changed.
The Playskool packaging was far simpler than the MB packaging, of which there were two designs for the babies. The second MB packaging design was the one used for all European Snugglebumms babies, indicating that Playskool never released Snugglebumms in Europe before MB took over.
Baby Snugglebumms Packaging
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| UK/US Playskoool Packaging | UK/US MB Packaging [1] | UK/US MB Packaging [2] |
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| French MB Packaging | German MB Packaging | Dutch MB Packaging |
Adult Snugglebumms Packaging
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| UK/US Playskoool Packaging | UK/US MB Packaging | French MB Packaging |
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| German MB Packaging | Dutch MB Packaging |
Princess Snuggleina's Packaging
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| UK/US Playskoool Packaging | UK/US MB Packaging | French MB Packaging |
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| German MB Packaging | Dutch MB Packaging |
Pet Packaging
I've not come across many packaged Snugglebuggs or Snugglepets, but the UK/US version seems to have only been produced on blisterpacks, whereas the European production were all boxed. You can also see how the Snugglebuggs name changed to Snugglepets and Basil's name changed to Bumble.
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| UK/US Playskool Blisterpack | UK/US MB Blisterpack | Dutch MB Boxed |
The packaging design for Tuggles was the same country to country, although his name varied. It only appears to have ever been produced under the MB name.
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| US/UK Packaging | German Packaging |
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| Italian Packaging | French Packaging |
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| Dutch Packaging |
Miniatures Packaging
As with all other packaging, the original Playskool and later MB illustrations were different for the miniatures too.
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| UK/US Playskool Packaging | German MB Packaging |
Storybooks
Each Snugglebumm came with a small storybook. At first the cover only featured the babies, then changed to include Mama and Papa too. Both versions of the storybook differed slightly on their covers from Playskool to MB.
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| UK/US Playskool Storybook | UK/US MB Storybook | UK/US Playskool Storybook | UK/US MB Storybook |
Princess Snuggleina came with her own storybook. The design remained the same from Playskool to MB.
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| UK/US Playskool Storybook | German MB Storybook |
Tuggles also came with his own storybook. I've only ever seen him released by MB.
For Sale
Find SnuggleBumms on eBay.com or eBay.co.uk!
