Snugglebumms :: Babies

"Shake me - I giggle!"

SnuggleBumms were produced by Playskool in 1984 and MB from 1985. They were a series of funny, squat little characters with long furry backs for brushing. Baby Snugglebumms giggled when shook, and the adults lit up when hugged. There were also pets, bugs, miniatures and puzzles.

They were sold in the UK and other parts of Europe under varying names (none of which really mean anything!):

  • UK, US & Italy: SnuggleBumms
  • France: Les Bum-Bum
  • Germany: Knuffelbunt
  • Holland: TroelieWoelies

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Images on this page thanks to Tina, Ruth or found on eBay, with thanks to various sellers!

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The Snugglebumm Family

"A huggable, snuggable family of furry creatures! Each one has a funny, sunny personality with lots of love to give. They adore having their hair brushed and styled by a friendly child. But most of all they love to snuggle. Each Snugglebumms doll includes a colour coordinated brush and a 16 page, full-colour story booklet."


"A gentle hug makes us giggle."

Baby Snugglebumms had plastic bodies, brushable, fur-like hair and a "giggler/tweeter" inside which made a noise when shook. They were about 4-1/2 inches high and each came with a comb and either a hat or hairband with feelers on. They also came with a little storybook which told you all about the Snugglebumms.

There were nine babies produced in total, using four different poses.

Cutely Dearly Gladly
Fondly Lightly

Happily Spritely

Shyly Warmly

Warmly, Cutely, Fondly and Spritely were the first to be introduced, followed by Dearly, Shyly and Happily. Gladly and Lightly were the last two.

Cutely was missed off of packaging and catalogue images when the new characters were added for some reason.

1987 Babies

The French Playskool catalogue from 1987 shows eight babies and they all look slightly different from the original releases. Some are holding an accessory and others seem to have some body decoration painted on. Some of the hair accessories also differ and other have different poses.

I have found a loose image of Shyly/Tirêveuse (see lower), so perhaps they were all released?

This is a loose image of Shyly/Tirêveuse .

Variations of hair colour may simply be due to the fact that their hair was very easy to remove, so could be swapped over from one Snugglebumm to another.

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Snugglebumms :: Babies