Sweet Secrets :: Cosmetics

"An adorable transformable world!"

Sweet Secrets were produced by Galoob from 1985 into the mid 1990's. Later on, a few of Galoob's dolls and playsets were released Blue Box. They started off as a series of lockets which transformed into dolls and animals, and as they grew in popularity Sweet Secrets became more diverse, even expanded into playsets.

They were sold in the US, UK and other parts of Europe, and I currently know of one name variation:

  • UK & US: Sweet Secret
  • Italy: Dolci Segreti


Images on this page thanks to Pablo, RainMama, Ad Collector, Rebecca Chulew, Eileen and eBay sellers Dennis Collectibles Dolls And Toys and jaimielynn79!


When you click links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network and Google AdSense.

Cosmetics

There were quite a few cosmetic sets produced included blush, lip gloss, nail polish, cologne, lipstick, eye shadow, compacts and vanity playsets.

  • Beauty Lights Compacts
  • Play Cosmetics
  • Vanity Sets & Playsets

Beauty Lights Compacts

"Really lights up!"

There were four Beauty Lights Compacts produced in 1988. The heart shaped compact would open up to reveal a mirror and two combs, one for little girls to use and one for the doll. The mirror had little LED lights around it which lit up.

Blue Cosmetics Pink Cosmetics Red Cosmetics White Cosmetics

This image is from the 1989 Galoob catalogue.

Play Cosmetics

Sweet Secrets Play Cosmetics consisted of six sets of real cosmetic items which turned into dolls or animals. There were six sets produced, each containing the same four characters (dog, cat, bear and doll) except the colognes, which had three dolls. Second series characters were the same as the first in every way except with new patterns.

Cologne

"Darling doll... becomes splash cologne!"

There were three cologne charms produced. The dolls had heads and hands but no feet.

Lilac Delight Orange Blossom Rose Petal

The prototype Cologne line from the Galoob 1987 catalogue (second and third images) looked quite different from the production line. The 1988 catalogue used the actual toys (first image).

Blush

"Fun friend necklace... becomes a compact blush!"

There were eight blush charms produced, four original in each series.

[no image]

"Really Rose"
Dog (B/W)
"Perfect Pink"
Cat (Pink)
"Cool Coral"
Girl (Blue)
"Pretty Plum"
Bear (Purple)

"Really Rose"
Dog (Lips)
"Perfect Pink"
Cat (Blue)
"Cool Coral"
Girl (Red)
"Pretty Plum"
Bear (Hearts)

Eye Shadow

"Fun friend necklace... becomes a compact eyeshadow with applicator and mirror!"

There were eight eyeshadow charms produced, four original in each series.

"Pink Twilight"
Dog (B/W)
"Blue Sky"
Cat (Pink)
"Green Mist"
Girl (Blue)
"Lilac Sunset"
Bear (Purple)

[no image]

[no image]

"Pink Twilight"
Dog (Lips)
"Blue Sky"
Cat (Blue)
"Green Mist"
Girl (Red)
"Lilac Sunset"
Bear (Hearts)

Lip Gloss

"Fun friend necklace... becomes a flavoured lipgloss with applicator and mirror!"

There were eight lipgloss charms produced, four original and four additions, four original in each series.

[no image]

[no image]

[no image]

"Cherry"
Dog (B/W)
"Strawberry"
Cat (Pink)
"Peach"
Girl (Blue)
"Grape"
Bear (Purple)

[no image]

"Cherry"
Dog (Lips)
"Strawberry"
Cat (Blue)
"Peach"
Girl (Red)
"Grape"
Bear (Hearts)

Lip Stick

"Fun friend necklace... becomes a flavoured lipstick!"

There were eight lipstick charms produced, four original in each series. The lipstick and nail polish tops look to be the same, so when not attached to their cosmetics it is hard to know from which set it came.

[no image]

"Cherry"
Dog (B/W)
"Strawberry"
Cat (Pink)
"Peach"
Girl (Blue)
"Grape"
Bear (Purple)

[no image]

[no image]

[no image]

"Cherry"
Dog (Lips)
"Strawberry"
Cat (Blue)
"Peach"
Girl (Red)
"Grape"
Bear (Hearts)

Nail Polish

There were eight nail polish charms produced, four original in each series.

[no image]

[no image]

[no image]

[no image]

[no image]

"Really Red"
Dog (B/W)
"Pretty Pink"
Cat (Pink)
"Perfect Peach"
Girl (Blue)
"Great Grape"
Bear (Purple)
"Really Red"
Dog (Lips)
"Pretty Pink"
Cat (Blue)
"Perfect Peach"
Girl (Red)
"Great Grape"
Bear (Hearts)

Plays Cosmetics :: Packaging

The Play Cosmetics packaging came in two styles, the round-topped version being the first release and straight-sided from the second release.

Plays Cosmetics :: Catalogue

The 1987 Galoob catalogue used prototype items, which looked a little different from the production line. It does, however, show which patterns were produced first. The 1989 Galoob catalogue used the actual toys.

Lipstick [1987] Lipstick [1989]

Lip Gloss [bottom right, 1987] Lip Gloss [1989]

Blush [bottom right & top lett, 1987] Blush [1989]

Eyeshadow [bottom row, 1987] Eyeshadow [1989]

Nail Polish [1987] Nail Polish [1989]

Vanity Sets

Pretty Packs were available in four colour co-ordinated sets in the first series. Each pack contained a see-through vinyl bag, lipgloss, blush, eyeshadow and a mirror (as shown in the 1989 Galoob catalogue image below).

The 1987 Galoob catalogue image used prototype items which looked a little different from the final release.

This is another prototype from 1987, which looks very different to the final product.

The second series vanity sets contained the same mirror, comb and brush playsets as found on the Playsets page, but made in different colours and with different shaped charms in them, which were also sold separately. I've found them loose, so can confirm the charms were not all heart shaped lip gloss as the packaging and publicity picture below show.

This publicity image has a blue rimmed mirror, but don't know if it was ever sold like this.

The brush and comb handles are missing from the below image.

Lip Gloss Eye Shadow Blush

For Sale

When you click links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network and Google AdSense.
Sweet Secrets :: Cosmetics